The Indian Protein shelf.

This page is built to show where each protein category sits in the Indian retail story: which formats are crowded, which are still under-served, how much of the shelf is Indian versus international, and whether the calories are actually doing protein work.

The cards make the competitive set visible. The charts translate a selected category into origin split, macro calorie source, and grams of protein per 100 kcal. The landscape map then zooms out to show where white space sits across the whole Indian protein shelf.