96A - Excellent
Nakpro
Platinum Whey Isolate 90%
- Protein
- 90g/100g
- Cost
- ₹2.7/g
- Confidence
- Batch-tested signal
Protein shelf - India
A clearer way to choose from India's protein shelf.
Many protein powders need a closer label read.
CLW has scored 53 protein products across evidence quality, label clarity, estimated protein quality, cost, and transparency. Start with the picks, check your current tub, or learn what the market often leaves unclear.
Updated June 2026Indian protein products
I want the best protein for my goal.Rank products by budget, clean-label preference, plant-based need, or muscle-gain priority.Use Smart MatcherI want to check a specific brand.Open the scored Brand Library before you compare tubs.Open Brand LibraryI want to understand this market.Read the shelf findings, category splits, and evidence notes before you choose a tub.See the findings
Check a product
Protein Brand LibraryOpen the scored Brand LibraryBrowse the products, categories, verdicts, and scoring notes behind the flagship protein report.Open libraryCheck a tub against the Brand Library.
The Brand Library is where the scored rows, product types, verdicts, source-confidence notes, and score breakdowns live. Start there when you want to inspect a specific brand.
93A - Excellent
MuscleBlaze
Raw Whey Protein 80% Unflavoured
- Protein
- 80g/100g
- Cost
- ₹1.4/g
- Confidence
- Batch-tested signal
92A - Excellent
Wellcore
100% Whey Protein Isolate
- Protein
- 85g/100g
- Cost
- ₹3.8/g
- Confidence
- Batch-tested signal
92A - Excellent
Rule One
R1 Protein Whey Isolate
- Protein
- 86g/100g
- Cost
- ₹5.6/g
- Confidence
- Certification-linked
90A - Excellent
Dymatize
ISO 100 Hydrolysed Whey Isolate
- Protein
- 86g/100g
- Cost
- ₹6.7/g
- Confidence
- Provisional estimate
June 2026 Pick96A grade
Why this pick
Open the scoreCLW Pick of the Month: Nakpro
Platinum Whey Isolate 90% is the current top-scoring CLW Pick in the library. It combines strong protein density with a cleaner evidence profile than most products on the shelf. It is still a shortlist: check the current flavour, label, and batch evidence before buying.
90g protein / 100g₹2.7/g estimated protein costBatch-tested signal
CLW leaders
The 10 highest-scoring protein brands.
Early - Mid 2026 Edition
#1
96CLWNakproPlatinum Whey Isolate 90%Batch-tested signal#2
93CLWMuscleBlazeRaw Whey Protein 80% UnflavouredBatch-tested signal#3
92CLWWellcore100% Whey Protein IsolateBatch-tested signal#492CLWRule OneR1 Protein Whey IsolateCertification-linked#5
90CLWDymatizeISO 100 Hydrolysed Whey IsolateProvisional estimate#6
89CLWAS-IT-IS NutritionWhey Protein Concentrate 80%Batch-tested signal#7
87CLWThe Whole TruthCleanest Whey ProteinBatch-tested signal#8
87CLWAvvatarFuel WheyBatch-tested signal#9
86CLWMyProteinImpact Whey ProteinCertification-linked#10
86CLWOnly What's NeededWhey Protein Concentrate (Cocoa)Provisional estimate
96CLWNakproPlatinum Whey Isolate 90%Batch-tested signal#293CLWMuscleBlazeRaw Whey Protein 80% UnflavouredBatch-tested signal#392CLWWellcore100% Whey Protein IsolateBatch-tested signal#492CLWRule OneR1 Protein Whey IsolateCertification-linked#590CLWDymatizeISO 100 Hydrolysed Whey IsolateProvisional estimate#689CLWAS-IT-IS NutritionWhey Protein Concentrate 80%Batch-tested signal#787CLWThe Whole TruthCleanest Whey ProteinBatch-tested signal#887CLWAvvatarFuel WheyBatch-tested signal#986CLWMyProteinImpact Whey ProteinCertification-linked#1086CLWOnly What's NeededWhey Protein Concentrate (Cocoa)Provisional estimateBrand logos are trademarks of their respective owners and companies and are used here only for identification in an editorial comparison.
Protein tools
Use the tools around the decision you are actually making.
The tools are framed around the decisions people actually make: goal fit, true cost, and head-to-head trade-off.
Which protein fits my goal?Smart Matcher starts with Nakpro: 96 CLW by default.Match my prioritiesHow much will I actually spend?Convert scoop claims into monthly cost, protein gaps, and a three-option report.Calculate true costWhich one of these two wins?Put two tubs side by side across score, protein, cost, evidence confidence, and verdict.Compare products
Smart matcher
Find the protein that fits your priorities.
Top matches
3 ranked matches- #1
Nakpro
Platinum Whey Isolate 90%
100matchWheyA - ExcellentBatch-tested signalEvidence-backed- CLW Score
- 96
- Protein
- 90g/100g
- DIAAS
- 1.09
- Est. price
- ₹2,400/kg
- Est. ₹/g protein
- ₹2.7
Why this match
- CLW 96 (A - Excellent) with 90g protein-density signal/100g.
- Fits the ₹3,200/kg estimated budget ceiling.
- Price is an estimate based on historical data, not a live retailer quote.
- Batch-tested signal: Lab test results published by brand. Verify independently.
- #2
Wellcore
100% Whey Protein Isolate
98matchWheyA - ExcellentBatch-tested signalEvidence-backed- CLW Score
- 92
- Protein
- 85g/100g
- DIAAS
- 1.09
- Est. price
- ₹3,200/kg
- Est. ₹/g protein
- ₹3.8
Why this match
- CLW 92 (A - Excellent) with 85g protein-density signal/100g.
- Fits the ₹3,200/kg estimated budget ceiling.
- Price is an estimate based on historical data, not a live retailer quote.
- Batch-tested signal: Lab test results published by brand. Verify independently.
- #3
MuscleBlaze
Raw Whey Protein 80% Unflavoured
96matchWheyA - ExcellentBatch-tested signalEvidence-backed- CLW Score
- 93
- Protein
- 80g/100g
- DIAAS
- 1.00
- Est. price
- ₹1,100/kg
- Est. ₹/g protein
- ₹1.4
Why this match
- CLW 93 (A - Excellent) with 80g protein-density signal/100g.
- Fits the ₹3,200/kg estimated budget ceiling.
- Price is an estimate based on historical data, not a live retailer quote.
- Batch-tested signal: Lab test results published by brand. Verify independently.
True cost calculator
Get your monthly protein cost based on your protein requirement
Report statusQuestion 1 of 6
Head-to-head
Protein brand face-off
Whey
Nakpro
Platinum Whey Isolate 90%
Whey
MuscleBlaze
Raw Whey Protein 80% Unflavoured
Metric
Nakpro
MuscleBlaze
CLW scoreComposite clean-label score
96/100 - Grade AWinner
93/100 - Grade A
VerdictCleanLabel Watch rubric decision
CLW PickTie
CLW PickTie
CLW protein / 100gClaimed, estimated, or source-tested protein-density signal
90gWinner
80g
DIAAS estimateSource-quality estimate unless a product assay is stated
1.09Winner
1.00
Est. price / g proteinLower historical estimated cost wins
₹2.7
₹1.4Winner
Transparency / evidence confidenceCombines transparency score with evidence confidence
15 transparency - Batch-tested signalWinner
12 transparency - Batch-tested signal
Nakpro: Batch-tested signal. MuscleBlaze: Batch-tested signal. Treat this as an evidence snapshot; formulas, labels, and batch certificates can change.
Findings
Five things the protein shelf tells us.
These are not lab verdicts on every tub. They are the clearest patterns CLW sees across the library when score, price, category, and evidence confidence sit next to each other.
The front label is only the start.
26 of 53 scored products are Watch or Avoid by the CLW rubric.
CleanLabel° Protein ShelfPrice is not proof of quality.
Nakpro scores above Dymatize while landing about Rs 4.0 lower per gram of protein by CLW estimate.
CleanLabel° Protein ShelfProtein-spiking risk is a receipt problem.
CLW flags watch notes such as free amino acids, creatine, opaque blends, or discordant protein claims; exact product accusations require exact batch receipts.
CleanLabel° Protein ShelfPlant protein has a short list.
2 of 7 plant rows are CLW Picks. The rest need a slower label read.
CleanLabel° Protein ShelfTesting separates the field.
Trustified-listed reports, certification pages, and batch-level evidence lift confidence more than front-panel protein grams alone.
CleanLabel° Protein ShelfExplore
Choose by category before you choose by brand.
Whey, plant protein, and mass gainers should not be judged with the same mental shortcut. Each shelf has a different common problem.
72Avg CLW
Best whey protein in India
Whey has the deepest shelf and the widest score spread. The winning rows tend to pair protein density with some batch or certification evidence.
- Rows
- 42
- Picks
- 25
- Watch / Avoid
- 17
58Avg CLW
Plant protein powder review India
Plant formulas need more scrutiny because source quality, flavour systems, and digestibility vary more than the front label suggests.
- Rows
- 7
- Picks
- 2
- Watch / Avoid
- 5
37Avg CLW
Mass gainer protein check
Mass gainers are judged differently from simple protein powders: cheap calories can make the tub look like value while diluting protein utility.
- Rows
- 3
- Picks
- 0
- Watch / Avoid
- 3
Learn the method
The evidence trail behind better protein decisions.
These guides explain the label math, protein-source trade-offs, DIAAS context, and shelf traps behind the scoring system.
Macro Science7 Things Your Protein Powder Is Not Telling You
You can spend ₹3,000 a month, train hard, and still miss the protein you thought you bought. The fix is calm label reading: scoop size, protein source, amino profile, and testing details before the shiny claim.
8 minute readMacro ScienceProtein Types Flooding India: What They Mean, Who They Fit, and What to AvoidIndia’s protein boom now spans pharmacies, marketplaces, and quick-commerce apps. You’ll see whey, plant blends, mass gainers, clear drinks, bars, and meal replacements in one scroll. The front says protein. The source and formula decide whether it actually fits your goal.
8 minute readLabel literacyThe Smart Indian's Guide to Reading a Protein LabelMost supplement mistakes happen after choosing a brand and right before checkout. The missed step is the label read: serving size, ingredient order, protein type, and legal details.
7 minute readMacro ScienceProtein grams are not the same as protein quality. DIAAS is the score missing from most labels.Why protein claims need digestibility, amino acid balance, and source context.
8 minute readScoring method
How CLW scores a protein product.
Every product is scored across six public dimensions. Treat the score as a shortlist, then verify the current label, flavour, and batch before buying.
Protein Yield
CLW protein-per-100g signal. Depending on the row, this may be claimed, estimated, or source-tested rather than a product-specific assay.
Label Accuracy
Label-accuracy signals from third-party reports, peer-reviewed category data, certification pages, or provisional public-label checks.
Protein Quality (DIAAS)
DIAAS or source-quality estimate based on the protein type unless a product-specific assay is stated.
Cost Efficiency
Approximate price per gram using the CLW protein-per-100g signal and current public price assumptions.
Digestibility
How efficiently can the body absorb and utilise this protein? Factors in protein form and enzyme addition.
Transparency
Receipt quality, ingredient-list clarity, evidence confidence, batch evidence, and protein-spiking watch notes.
Read the full methodology note
CLW combines evidence confidence, label transparency, protein density, protein-source quality estimates, digestibility notes, price assumptions, additive watchouts, and product-page or batch-level receipts where available. Scores marked provisional are not lab certificates.
Scoring thresholds and dimension weights are proprietary to CleanLabel° and are not published. Product-specific adverse conclusions require exact source receipts naming the current product, batch, and claim.
Are CLW protein scores lab tests?
No. A CLW score is a guide built from the evidence available for that row: peer-reviewed category evidence, public batch reports, certification pages, official product pages, label details, and provisional estimates where independent proof is missing.
Why do some products say Watch instead of Avoid?
Watch means the product may be plausible, but the stored evidence does not resolve the current batch, flavour, formula, or transparency question well enough for a clean recommendation.
Does CLW accuse brands of protein spiking?
No. CLW flags spiking watch notes such as free amino acids, creatine, opaque blends, or discordant protein claims. Product-specific accusations need exact product and batch receipts.
Can a score change?
Yes. Protein products change by batch, flavour, price, certificate status, and reformulation. Treat the page as a current shortlist, then verify the label and evidence before buying.
What should I do first on this page?
If you are buying, start with the Smart Matcher or CLW Picks. If you already own a tub, search the brand or use Face-off. If you are researching the category, start with the findings and category breakdown.
Dataset and reportBrand LibraryOpen the scored Brand LibraryBrowse every scored row with product type, CLW verdict, source-confidence notes, score breakdowns, and current report delivery.Open library
The Brand Library is the scored product layer.
53Products scored
27CLW Picks
16Watch rows
10Avoid rows
67Average CLW
Charts and library previews may use a sample until the complete brand table is unlocked with email.
Full Research
India Protein Intelligence Report
CleanLabel° maps Indian protein products across 6 CLW dimensions. This is a source-confidence snapshot, not a lab certificate for every row.
Key Findings
The Watch/Avoid share is high
49% of products are either CLW Avoid or flagged for transparency concerns by the CLW rubric. 27 of 53 products are CLW Picks.
Protein-spiking risk is documented
Protein-spiking risk is a documented category concern. CLW flags products where public labels or lab reports indicate free amino acids, creatine, opaque blends, or discordant protein claims.
Price does not equal quality
Some lower-priced products score strongly on the CLW rubric, while some premium products remain Watch because the stored evidence is not enough to resolve transparency questions.
Third-party testing separates the field
Trustified-listed reports, certification-program pages, public batch reports, and official product pages materially improve transparency. Products without independent or batch-level evidence remain Watch even when their ingredient list looks strong.
New proteins are moving beyond whey
Viral Indian brands are now selling fermented yeast, pea-rice blends, and clean-positioned whey powders. The protein source and batch evidence matter as much as the front-panel grams.
Data Sources & Methodology
Peer-reviewed category research
Dr Cyriac Abby Philips et al., Citizens Protein Project, Medicine (2024). CLW uses this as category-level evidence. Adverse product-specific claims still need exact product and batch receipts.
Trustified-listed reports
Public Trustified references can show tested batches and lab results. CLW treats them as batch-specific receipts, not permanent brand endorsements.
Certification-program pages
Informed Sport, Informed Choice, NSF, and similar marks can be SKU, flavour, market, and batch specific. Verify the current tub before relying on athlete-safe status.
Illustrative framework
For brands without independent lab data, CLW scores are based on publicly known ingredient lists, category norms, FSSAI filings, and market data. These scores must not be cited as factual conclusions without product-specific lab verification.
Official product pages
New-age additions use brand product pages for current ingredient, macro, certification, and claim references. These are brand-published claims unless an independent report is linked.
Product Page References
Analysis by Category
Whey Protein
42Rows
72Avg CLW
25CLW Pick
17Avoid / Watch
Plant-based Protein
7Rows
58Avg CLW
2CLW Pick
5Avoid / Watch
Mass Gainer
3Rows
37Avg CLW
0CLW Pick
3Avoid / Watch
Editorial Note
CLW scores use a weighted formula across 6 dimensions. Verdicts marked Provisional are based on publicly known ingredient lists, category norms, and market data — they must not be published as factual conclusions without product-specific lab verification. Peer-reviewed research is used as category evidence unless an exact product receipt is linked. Trustified and certification-program claims are batch/SKU-specific. DIAAS values are category estimates based on FAO/WHO 2013 reference values unless a product assay is stated.