Label Literacy
Rules, claim language, and package-reading patterns that make the back panel less slippery.
Cleaner Choices, Backed by Evidence
Know more before you buy.
Paste an ingredient list, check additives, and compare protein powders with evidence-backed notes on ingredients, additives, and protein claims.
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- protein products and brands scored
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Decode a pasted ingredient list.
Paste a real label and see which ingredients look simple, need a closer read, or raise a flag.
Paste ingredients
Whey protein concentrate, cocoa powder, sunflower lecithin, natural flavours, sucralose, xanthan gum, silicon dioxide.
Analyze this labelInstant resultB+
- Whey protein concentrate — clean
- Cocoa powder — clean
- Sunflower lecithin — clean
- Natural flavours — watch
- Xanthan gum — watch
- Sucralose — avoid
Protein comparison
The front of a protein tub rarely tells the whole story.
Compare 30+ scored protein powders, with more being added, by ingredients, protein source, cost, and label transparency.
CleanLabel protein scanB+
Source confidence78
Cost per useful serving61
Additive load34
Ingredient quality
See sweeteners, additives, flavour systems, and formula trade-offs before the tub reaches your cart.
Protein source
Compare whey, isolate, blends, plant protein, evidence quality, and the label details that change the verdict.
True cost
Move past sticker price and compare cost per useful serving, protein gram, and buying priority.
Ingredient database
Understand what an ingredient is doing.
Browse ingredient terms, additives, sweeteners, allergen flags, and safety context before a vague claim does the selling for you.
From the knowledge base
Recently decoded.
Issue #007 · Macro Science
7 things your protein powder label is not telling you
You can spend ₹3,000 a month, train hard, and still miss the protein you thought you bought. The fix is calm label reading: scoop size, protein source, amino profile, and testing details before the shiny claim.
Protein powder can be useful when time, appetite, or training makes food protein hard to hit. The clean buy proves its protein source, serving math, amino pr...
Read the analysis →Issue #006 · Macro Science
Protein Types Flooding India: What They Mean, Who They Fit, and What to Avoid
India’s protein boom now spans pharmacies, marketplaces, and quick-commerce apps. You’ll see whey, plant blends, mass gainers, clear drinks, bars, and meal replacements in one scroll. The front says protein. The source and formula decide whether it actually fits your goal.
No single protein type wins for everyone. Compare source-to-goal fit and ingredient-list clarity, not front-pack grams alone.
Read the analysis →Issue #005 · Label literacy
The Smart Indian's Guide to Reading a Protein Label
Most supplement mistakes happen after choosing a brand and right before checkout. The missed step is the label read: serving size, ingredient order, protein type, and legal details.
The cleanest comparisons used one fixed order: legal identity and license, serving-size math, ingredient order, protein-type fit, then price.
Read the analysis →Issue #004 · Label literacy
"Zero sugar" and "no added sugar" are not the same thing
Why zero sugar is a quantity claim, no added sugar is a processing claim, and total sugars still settle the shelf question.
Back-panel rule: compare total sugars per 100g or 100ml before you trust a sugar claim.
Read the analysis →Issue #001 · Label literacy
The first 5 ingredients reveal more than the front label
Ingredient order, split sweeteners, and the first-five scan that makes a package easier to read.
Back-panel rule: read the first five ingredients before you trust the front claim.
Read the analysis →Issue #002 · Regulatory Watch
Three food police, one snack
How the FDA, EFSA, FSSAI, and Codex can read the same packaged snack differently.
Back-panel rule: legal in one market does not mean legible in every market.
Read the analysis →Issue #003 · Macro Science
Protein grams are not the same as protein quality. DIAAS is the score missing from most labels.
Why protein claims need digestibility, amino acid balance, and source context.
Back-panel rule: protein grams need a source, an amino profile, and a sweetener check.
Read the analysis →The Shelf Test
Test your label instincts in five questions.
Shelf Test 01 - Label literacySugar Claim or Trap?
Decide what to check when a pack says zero sugar, no added sugar, naturally sweetened, or sweetener-free.
Shelf Test 02 - Ingredient listRead the First FivePractice reading ingredient order, split sweeteners, and tiny tail ingredients without overreacting to every long word.
Shelf Test 03 - Macro scienceProtein Label Reality CheckSeparate protein grams from protein source, quality clues, serving tricks, and the extras that ride along.
Platform Tools
More ways to check a product before you buy.
Use the analyzer, ingredient checker, and protein tools to turn confusing packaging into a clear buy, skip, or compare decision.
Ingredient Analyzer
Paste a full ingredient panel and get Clean, Watch, Avoid, allergen, and additive notes from the CleanLabel database.
Analyze ingredients →Ingredient Checker
Search one additive, E-number, sweetener, preservative, or label term before it lands in the basket.
Search an ingredient →Protein Powder Comparison
Search 100+ scored protein products and brands, then compare evidence quality, cost, label clarity, and formula trade-offs.
Compare proteins →Find Your Protein Powder
Rank protein powders by goal, budget, formula priority, transparency, and true buying trade-offs.
Find a powder →Protein Requirement Calculator
Estimate a daily protein target, meal split, and food-first combinations from body weight and goal.
Calculate protein →Fibre Gap Calculator
Log common foods, estimate the likely fibre gap, and get practical additions for the next meal.
Find fibre gap →Who this is for
Clean label decisions from shelf to strategy.
Protein enthusiasts
For gym-goers and everyday protein buyers who want the label checked before checkout.
Research the market →Health-conscious shoppers
Paste the label before you buy or look up an ingredient, get a plain-English read on additives, sweeteners, allergens, and trade-offs.
Decode a product →Nutrition coaches
Compare protein products by macros, ingredient quality, cost, and formula trade-offs before making a recommendation.
Compare proteins →Can't find it?
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