base family

Fruits

Natural sugars · antioxidants · fiber

Whole fruit, citrus slices, berries, juice drops, and concentrates are the fruit signals most labels use to imply freshness, sweetness, acidity, and color.

26 mapped terms1 clean25 watch0 avoid
How to read this family

Look for whether fruit is present as a whole ingredient, a puree, a dried inclusion, a juice concentrate, or only a flavor cue.

01Whole Fruit
02Citrus Slice
03Berry
04Fruit Juice
05Concentrate
WholeJuiceConcentrateAcid-sweetColor signal
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Amla

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Apricots

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Blueberries

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Candied peel

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Cherries

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

CleanAdditives

Citric acid

An acidulant used for tartness, pH control, and preservation support. It is common in drinks, candies, sauces, and canned foods.

E330

Common in sodas, candies, canned tomatoes, jams.

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Coconut flakes

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Cranberries

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Currants

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Dates

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Desiccated coconut

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Figs

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Freeze-dried mango

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Freeze-dried raspberry

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Freeze-dried strawberry

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Goji berries

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Inclusions — dried fruit

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Jamun

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Lemon peel

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Mango pieces

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Orange peel

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Pineapple pieces

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Pomelo peel

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Raisins

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Sitaphal

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.

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Sultanas

A family of dried fruit pieces and fruit-style inclusions used for sweetness, chew, and visual texture.

Common in fruit bars, baked goods, cereals, trail mixes.